ІНТЕГРАЦІЯ ГЕНЕРАТИВНОГО ШІ У ВИРОБНИЦТВО DIGITAL-МАРКЕТИНГОВОГО ВІДЕОКОНТЕНТУ: ПРИКЛАДНА СИСТЕМАТИЗАЦІЯ ТА СЦЕНАРІЇ ЗАСТОСУВАННЯ

Сало Я.В.

Одеський національний економічний університет
https://orcid.org/0000-0003-1066-783X

Федірко В.О.

Одеський національний економічний університет
https://orcid.org/0009-0001-0370-5722

DOI: https://doi.org/10.30838/EP.217.352-360

ЗАВАНТАЖИТИ СТАТТЮ

АНОТАЦІЯ

У статті систематизовано використання генеративного штучного інтелекту у виробництві digital-маркетингового відеоконтенту. Запропоновано дворівневу прикладну систематизацію: чотири модально орієнтовані формати генерації − text-to-video, image-to-video, text-and-image-to-video та video-to-video − і два функціональні формати застосування − avatar-based video та AI-assisted video editing. Їх співвіднесено з етапами маркетингового робочого процесу та типовими сценаріями застосування, що становить авторський науковий результат. Узагальнено інтеграцію ШІ у професійні редактори, масові інструменти й рекламні платформи. Практична цінність полягає у можливості добору формату відповідно до вихідних матеріалів, маркетингового завдання, необхідного рівня контролю та масштабу виробництва.

КЛЮЧОВІ СЛОВА

генеративний штучний інтелект, генеративне відео, digital-маркетинг, відеоконтент, відеореклама, автоматизація, локалізація, персоналізація, маркетинговий робочий процес

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